Let's do a review of the components thus far. This time, the goal is to think about the various components in non-fiction writing.
The following is by Seth Godin, a well-respected marketing guru. Look at his blog post and ask why he begins the way he does (how does that set your expectations?), ask who is involved (who are the characters under discussion here?), ask what makes up the conflict, and ask what's the story (how did you know that?).
Write an essay about the answers to the above questions. Analyze what Godin has to say but also add your own thinking. There are several ways to do that. Tell a story that reinforces his point. Provide facts that disprove him. Give another point to consider, either from the text itself but not yet mentioned, or from your deeper thinking. Pick one or more of these based on how you want to respond to the post. In other words, in this essay, you will think about both Mr. Godin's writing in light of the components, but also discuss his message and how it applies to more than the business people who read his blog.