Need to write an Audit for Coca Cola for integrated marketing communication class
Here is an outline for the audit:
1. Executive Summary
a. Two page summary of the entire audit
2. Company Description
a. Highlights of the firm's historical and recent operations
3. Strategic Focus
a. Mission
b. Goals
c. Core competency and sustainable competitive advantage
d. Brand image
4. Situation Analysis
a. Industry analysis
b. Competitive analysis
c. Customer analysis
5. Product, Price, and Place Marketing Program
a. Product strategy
b. Price strategy
c. Place strategy
6. Current Integrated Marketing Communications Analyses
a. Advertising
b. Promotions
c. Personal selling
d. Public relations
e. Direct marketing
f. Database marketing
g. Internet marketing
7. Recommendations for an Improved Integrated Marketing Communications Plan
a. Organization of the firm
8. Implementation Plan
a. Plan to implement the strategies
9. Evaluation and Control
a. Plan to evaluate and control the strategies