Current event
You need to find a business article (business journals) that talks about the role of promotion in the marketing mix or about the Four P's (PRICE,PLACE,PROMOTION,PRODUCT) AND WRITE :
1)Now write a one page memo starting with synopsis, identified issues and course of action.
-Please make sure it is relevant to the topic which is ROLE OF PROMOTION IN MARKETING MIX
2) write a one page summary or less just of what you wrote to present my current event to the class.
3)COPY OF THE ARTICLE