The case is about (Coca-cola,popular music, and the fifa world cup) .
Here is the structure:
1.problem: *more specific problem, try not to start analysis in problem statement. (Narrowing problems)
2.Analysis: * Need more Financial Analysis(FA) in the analysis section- use numbers. * More FA- should include some market numbers $$
3.Alternatives: Projections (FP) should be used in alternatives (numbers as well) create numbers.
4.Recommendations and Plan: *Recommendation should be aimed at (Coca-cola,popular music, and the fifa world cup)
5.My Learning in the Case Analysis: *what I have learned from the case.
NOTICE: Given are two files, one of them is Marketing case that you follow to write about and the other one is a sample file of how to wrote first case.
Length : 1 page.
Attachment:- Case.rar