Assignment:
Write the analysis about the market niche and the potential customer of my innovation product--flavor cup. Do some reserch and use the data to analysis. The requirements is in the attachment, 400 words.
Requirements: Market positioning of the flavorcups, the potential customers of the cups, cups background and the health condition background.
The flavor is a mixture of smell, sight and taste. It is estimated that the sense of smell is responsible for approximately 80% of the flavor experience, and tasteonly occupies 20%. According to this process, the flavor cup attempts to use smell and sight to deceive the feeling of taste. When the consumer drinks water, his nose can detect the fruity aroma, which comes from a fragrant mass at the rim of cups.
Additionally, the upper part of caps will be designed with different colors, which are matching the flavor mass. As a result, the overall drinking experience is improved, encouraging cup owners to drink more water.
For example: This kind of water cup can be widely used for many specific groups, such as patients, children and beverage addicts.