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Write a white paper on a company of your choice and discuss

Assignment: Segmentation and Target Market Paper

Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.

RequiredElements:

· No more than 1500 words
· Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.
· A positioning statement for the company with careful consideration of their brand and strategy
· Paper is consistent with APA guidelines.

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Marketing Management: Write a white paper on a company of your choice and discuss

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