Write a summary on the importance of tailoring marketing plans to specific circumstances - or targeting specific markets. How can the firm ensure that the limited purpose marketing plan fits with the overall marketing strategy? Support your views with appropriate evidence. Your answer should be at least 500 words in length. Your posts on the discussion board must be presented in a professional manner (proper spelling, grammar, word usage, thoughts grouped by paragraph, etc.) with sources properly cited using APA style.
Summarize your thoughts in a MS Word (or similar application) document. Compose a (minimum) 500 word essay (single space) that answers your assigned question. Either attach your paper or copy and paste your answer to Discussion Board 2.1.