Strategic Plan
Write a strategic plan for Macy's of no more than 3,500 words.
Include:
• Table of contents
• Executive summary, with a 2-page maximum
• Company background, organizational mission, vision, and value statements
• Note. For a start-up, you should focus on the backgrounds and accomplishments of key anticipated management personnel. The goal is to convince the investor that these individuals are trustworthy and successful.
• Environmental scan
• Review strategies and a recommendation for the best strategy for your organization
• Implementation plan including contingency plans for identified risks
Format your plan and presentation consistent with APA guidelines.