For the company you have chosen, write a short paper that identifies and analyzes at least four, but no more than eight, strengths and weaknesses.
Then, assess opportunities, threats, and ethical issues that may affect new business activities or offerings.
Continue your paper by identifying and explaining three to five core competencies for the company you have chosen. Explain how and why they are not easily duplicable by the competition.
Explain how these core competencies dovetail with your new product or service offering.
Upon which competency or competencies will the new business offering benefit and why? What strategic implications will or could this have on the new offering?
Provide 4-8 Strengths, 4-8 Weaknesses, 4-8 Opportunities, and 4-8 Threats. Give an overview of ethical concerns as it relates to your new product or service.
Also provide a list of core competencies and provide details about each.
Core competencies account for 45% of your grade, so this portion of your paper should be a minimum of three pages.
Be sure to have headings that match the rubric elements and include citations to support your findings.
Attachment:- Scenario.rar