Assignment
You have been appointed as advisor to the board of Ryanair and have been asked to consider a proposal to expand through an internationalisationprogramme (based upon its successful "no frills" positioning strategy/business model) by setting up a new strategic business unit (SBU) in Australia
You are required to write a report to the board setting out your recommendations and justifying them.
Report should include
-introduction.
-consideration of porters national double diamond model (porter 1990)as adapted by rugman and D cruz.(1993)between Ryan's air home country (Ireland) and Australia
-an evaluation of the proposal by briefly applying the SAFe criteria(suitability,acceptability and feasibility criteria from Johnson et all 2014.
-an explanation as to how the company's human resource management (HRM) strategies should be adjusted/changed/ developed if the internationalisationprogramme were to be pursued