Write a report on Marketing Case Cars On the Go - An Alternative to Leasing/Purchasing Vehicles
The COTG termed as Cars On The Go based in Toronto established in 2008, serving Toronto and Montreal region for Car Sharing Service. It carries a unique feature in its serving region as offering its services in multiple cities benefiting business travellers and frequent travellers.
Report should include below mentioned points.
- Business opportunity
- Clear statement of the problem
- Analysis for need
- Competitive overview, Analysis
- Business Objective of COTG
- Target Audience
- As a concept
- Audience Objections
- Selling Strategy
- Communication Objectives
- Offers
- Tactics and implementations
- Budget and benefit
The Report should be approximately 1,500 words in length. Provide the conclusion in the last of the assignment.