Homework: Exploring New Markets
Length: 1000 words.
Couture Coffee (a fictitious company) is a specialty packaged coffee company that prides itself on bean selection for flavor and the highest quality control to ensure every bag of beans or ground coffee is made with the best quality Fair Trade beans.
Couture Coffee does business in the United States, Canada and Brazil. However, as the world recovers from the recession and emerging countries' populations have more disposable income, Couture Coffee sees this as a possible opportunity to expand further into and beyond the Americas.
You have been asked to research and write a recommendation on which country would be best to consider for further global expansion in the specialty packaged coffee market. Include the following components in your recommendation:
a. The identified/recommended country and support for reasons you feel the company could be successful selling bags of coffee in the country.
b. Cultural information that management needs to consider in the modification of current marketing strategies and materials in order to reach customers and drive orders within the distribution business. Note--Do not compare to companies like Starbucks that are coffee shopsonly distributors of packaged coffee, i.e. Caribou, Specialty Java
c. Any trade barriers or treaties that need to be addressed for successful expansion into the country.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.