Antitrust Laws (Qualitative)
Scenario: Pyramid Printing's controller, Pete Roberts, has been considering a proposal for a discounted sales program for new customers. Henry Russell, the company's sales manager, is anxious to fill production capacity, which is currently lacking. Pete's analysis indicates that the prices proposed by Henry do not provide for a positive contribution margin. As a result, Pete is concerned that the price is not supportable through a difference in cost.
Write a paper that discusses the ramifications if Pete accepts Henry's proposal. What laws may be violated and/or ethical considerations should be taken into account? You may use the link to the Federal Trade Commission website for information on antitrust law.
Your paper should meet the following requirements:
• 2-3 pages in length.
• Formatted according to CSU-Global Guide to Writing and APA Requirements.
• Include at least three outside sources in addition to your textbook. The CSU-Global Library is a good place to find these resources.