Write a paper on given topic -
Title: Business and Market Analysis about Waikato Museum in New Zealand
1. Executive Summary (half page to one page in length)
2. Situation Analysis:
2.1 Market Summary
2.1.1 Market Demographics - the people and their characteristics (location and demographics to focus on will be covered in the workshop session) (1-2pages)
2.1.2 Market Needs - What do customers expect and want when they come to the business? (1 page)
2.1.3 The Market and Trends - market structure, what is happening in the market? Current/future trends (relate this to the type of business and the business itself) (1/2-1page)
2.1.4 Market Growth - the potential for growth (for the type of business and the business itself) (1/2-1page)
2.2 SWOT Analysis for the business (detailed analysis required
2.2.1 Strengths (1/2-3/4page)
2.2.2 Weaknesses(1/2-3/4page)
2.2.3 Opportunities (1/2-3/4page)
2.2.4 Threats (1/2-3/4page)
2.3 Competition - identify and discuss up to three (3) main competitors (1/2-1page)
2.4 Product Market Offering - what is currently being offered by the business? (goods and services) (1/2-1page)
2.5 Buyer/Consumer Behaviour - application of theory. Provide an example of buyer/consumer behaviour theory and apply to a practical example, related to the business (1/2-3/4page)
2.6 Keys to Success and Critical Issues for the business (1page)
2.7 Based on what you now know about the business (from your visit, business analysis and market analysis), suggest four (4) ideas for marketing objectives (1/2-3/4page)