Write a paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.
Required Elements:
No more than 2100 words
Include demographic, psychographic, geographic, and behavioral characteristics for the target market(s) for your selected company.
A positioning statement for the company with careful consideration of their brand and strategy
Demonstrate an understanding of market segmentation
Apply an understanding of customer behavior to determine target market
Demonstrate an understanding of alignment between company strategy and marketing decisions.
Paper is consistent with APA guidelines.