Write a paper of 1,000-1,250 words that presents a research based communication strategy to facilitate buy-in and create awareness in the company about impending knowledge management initative. Include the following in your paper:
a. a brief description of the strategy
b. a research-based rationale for the strategy
c. a discussion of how to over the potential barriers to the strategy.
d. a plan for measuring the short-term success of the strategy.