In this section, you begin working on your course project; you will return to this assignment three more times during this course.
At this stage, it is essential to select a topic that interests you and that has a broad scope for research and further study. Select your topic with care.
At this point, identify a topic for your case study analysis and research paper. You may select any of the cases located in Part 5 of your text business Policy and strategy, (Tenth, Ed). Write a paper in which you identify the case study you will work on during this course project.
My Identified case study. Case 18: Blockbuster, Netflix, and the Media Entertainment Rental Industry, in 2011.
Your paper should include the following components:
An introduction
A description of the case study (summary)
An initial assessment of the company under consideration
A short list (five to ten sources) of potential research materials)
An overview of the challenges you anticipate when completing this project