Article : What's New on Netflix: A Big Push to Go Global(Under Neil Hunt, chief product officer, the effort includes overhauling the company's algorithm for recommendations) By Shalini Ramachandran
Read the interview with Netflix's chief product officer.
Write a paper detailing 2 different strategies that Netflix is using to customize it's offering for different countries. Within the discussions of each of the strategies, discuss how Netflix's operations configurations are presumably being altered or enhanced according to Mr. Hunt to support these strategies.
Operations configurations include primary activities (R & D, Production, Marketing & Sales, Customer Service) and secondary activities (information systems, logistics, human resources)
The paper should be concisely written and fit within a 1 1/2 page paper.
Students are encouraged to utilize information from GlobalEdge to gain understanding about the markets/ countries that NetFlix's chief product officer, Neil Hunt describes.
Additional research and sources may also help with your analysis and paper.
Content - Well analyzed. Evaluate depth of analysis. Students need to detail a global strategy that Mr. Neil describes in his interview. For each strategies, the students need to provide how a Netflix's operations configuration is presumably being altered or enhanced.
Points lost if a student doesn't include an operations configuration for each strategy - Operations configurations include primary activities (R & D, Production, Marketing & Sales, Customer Service) and secondary activities (information systems, logistics, human resources)
Attachment:- Netflix big push to go global.rar