Assignment: Country Market Report
Project Guidelines
Each student will select a target country to research and present. My country is Senegal
Each student will select a product that is not currently available in the selected country . My selected company is UBER.
Research will be conducted before each individual phase below so that each student is fully educated on the target country.
Task
Students will be completing a County Market Report where you will explore how to take a product (approved by the instructor) into a foreign country and develop a marketing plan for that product in the target country. Write a minimum of two page paper on taking UBER to Senegal on the topics Below
1. Political and Regulatory Environment Buyers and Competitors
-Buyer Behavior Local and Global Competitors
-Marketing Research.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.