Richard Bendix is the marketing manager at a firm that makes and sells high-quality prefabricated houses. He believes that there is little difference between his home-country market and foreign markets and that he can use the same methods for selling in Asia or Latin America as he does in his home country.
Write a memo in which you explain to Richard the differences between domestic and international business. Explain the risks and other differences that Richard's firm will likely encounter if it expands abroad.