Write a media release on Latrobe University's Media and Communication Department achieving the world top 100 University rankings.
It should be written as though this ranking was just announced.
The purpose of the release is to attract new students to the course. It should quote the department head, John Benson.
The media release needs to contain:
- A strong headline to attract media attention
- A (fictitious) quote
- A positioning statement for La Trobe University.
- It should address who, what, when, where, why and how
- One clear key message.
- One example of Message Because Example.
It should have a contact point for journalists to ring for more information.
Tips: the formula of position statement:
For (target market), the (brand) is (point of differentiation) among all (Frame of reference) because (reason to believe)