Assignment task: Write a marketing proposal of a new business idea. The proposal should be written in the following order:
A. Title Page (include your name, your company's name, class name, professor, and date)
B. Marketing Industry Summary. Describe your company's marketing industry and discuss if this industry will have short, medium, and long growth in the next 10 years, why or why not, and the reason you have chosen this industry.
*For example, retail industry, entertainment industry, healthcare industry, transportation industry, etc. describing your product/service. See the Content area for Types of Business Industries.
C. Target Market. Describe the business idea Target Market and provide a detailed marketing analysis including (1) Demographics: gender, age, income level, marital status and (2) Psychographics: personal interest, attitudes, values, desires, and specific behavior. NOTE: Write in complete sentences.
D. Marketing Tools. Describe your business idea major Marketing tool(s) and describe in detail how it will generate customers over a 12-month period.
E. Create SWOT Analysis. Create the four (4) areas of SWOT Analysis - Strengths, Weaknesses (Internal factors) and Opportunities and Threats (External factors) and provide three (3) examples of each area.
Company is Diademsports