Marketing Assignment
Write a marketing plan built for WalMart the company needs to be researched and analyzed, create the marketing plan sections described below. it will need to consist of the following sections,
Situation Analysis, Using the sections below analyze the competitive market, the company's targeted markey segments, the company's capabilities stack up against the competition.
Market Summary, describe ,in detail the target market segments by determining their segement size, segment needs , segement growth, and segment trends. Using more detail to describe these markets segments will prove to be beneficial as a basis for strategies and tactical programs.
SWOT Analysis (ie: analysis of strengths, weaknesses, opportunities, and threats)
Include the sections below: Strengths: in this section list and describe WalMart's internal physical and financial capabilities that can enable it to reach its stated objectives.
Weakness: in this section, list the internal elements that may prevent or slow WalMart's ability to achieve its stated objectives.
Opportunities: In this section, list the external and potentially profitable areas in which WalMart may find an interestin which to target , engage, and perform.
Threats: In this section ,list the external and potentially unfavorable trials that can negatively affect WALMart's business model and competiveness
Competition: List WalMart's main competitors and describe what positions they occupy in the marketwhere they compete.
ALso provide a summary of the competition strategies.
Product offerings: Review WalMart's products and product lines and identify their main features.
Distribution: describe and provide an overview of the product distribution channels.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.