Case Study: Write a marketing budget for Starbucks based on these objectives. Come up with any dollar amount for total budget and disperse it through each objective. Make a chart as well.
1. Increase social media shares, reposts, likes, and interaction in general
2. Increase product differentiation
3. Build brand equity
4. Increase market share
5. Encourage repeat business
6. Encourage and increase first time purchases and new customers