The Assignment
Write a letter to Equifax customers. Your book recommends using the indirect approach when delivering sensitive information, but since everyone knew of the breach before Equifax made a public statement, me the direct approach.
Refer to Chapter 9.
In %/our letter explain it took the cornpani so long to make a statement, explain what happened, and perhaps try to explain why. Apologize, show c...nnpathy, and tell customers what they can do to protect their identity.
You might have to do some research, so your advice is realistic.
Try to maintain good will, and use positive language. Make sure io strike the aopropriate tone.
Tha letter should be one-page, block format. Use high impact format.
You can use "Dear Customer" as the salutation, but do not forget to use correct punctuation.