Marketing is an activity that is closely linked to successful business operations.
Write a four to five (4-5) page paper in which you:
1. Differentiate between marketing in a business industry of your choice to marketing within the health care industry. Be sure to discuss the key roles, the impact of the external environment, etc. within each industry.
2. As a health care professional, develop a process you could use to help people address the issues presented by customer wants and needs. Discuss how this process would directly impact main stakeholder groups.
3. Debate the need for marketing hospitals and clinics.
4. Medical care is medical care to many. Assume you were a health care marketer for a clinic. Develop a statement of differentiation that demonstrates the advantage of your clinic over other clinics.
5. Use at least three (3) quality academic resources in this assignment.
The specific course learning outcomes associated with this assignment are:
- Describe the scope of strategic marketing planning and the impact the five environmental forces have on organizational strategy.
- Identify the external and internal factors that influence consumer decision making.
- Use technology and information resources to research issues in health services strategic marketing.
- Write clearly and concisely about health services strategic marketing using proper writing mechanics.