Critical Assignment - Santa Fe Grill: The critical assignment for this course contains two sections.
Section "A" requires students to write a formal marketing research proposal as outlined in Exhibit 2.8 (p. 40).
Section "B" requires students to write a formal report containing the research data from the previous seven weeks. The final report should follow the examples provided in Chapter 13.
Additionally, each final report should adhere to the APA 6th Edition requirements and contain the following components:
Title page
Table of Contents
Executive Summery
Research objectives
Concise statement of method
Summary of key findings
Conclusion and recommendations
Ethical and Christian perspective
Page Requirements: After combining Parts A and B, it is expected that this project will exceed 10 pages.