MARKETING MANAGEMENT. TOPIC -CHOOSE ANY ONE OF THE FOLLOWING.
MARKETING MANAGEMENT.
TOPIC -CHOOSE ANY ONE OF THE FOLLOWING.
1. Discuss how companies are changing their focus from typical selling approach to societal marketing. Identify any two companies in Australia who has been very active in following societal marketing approach. Discuss in which way they are claiming about their contribution towards the well being of Australian society.
2. Segmentation, targeting and positioning are interrelated activities which are important to achieving a successful Marketing Mix. Discuss any two brands from two different industries that have been successful in using these concepts in pursuit of their business. You are not allowed to discuss fast food or soft drinks industries for this essay. You need to choose these brands from the following industries:
- Furniture
- Pharmaceutical
- Baby products
- Health and fitness
-Health drinks
GUIDE LINES FOR THIS ASSIGNMENT.
2.1500 words ESSAY( in essay format-introduction,body,conclusion)
3.General presentation of the essay with headings and subheadings, and please include any relevant images.
3.Source (Australian News papers, only academic sources, 2 journal articles using GOOGLE SCHOLAR
· Research at least 4 articles on the topic from the following sources:
- Sydney Morning Herald
- The Australian
- Asia Business Review Weekly
- Choice
- Australian Marketing Journals