Homework: Market Segmentation - Eli Lily
i. Refer to "Eli Lilly: Recreating Drug Discovery for the 21st Century."
ii. This homework uses a rubric. Please review the rubric prior to beginning the homework to become familiar with the expectations for successful completion.
iii. Refer to the Publication Manual of the American Psychological Association for specific guidelines related to doctoral level writing. The Manual contains essential information on manuscript structure and content, clear and concise writing, and academic grammar and usage.
iv. This homework requires that at least three scholarly research sources related to this topic, and at least one in-text citation from each source be included. Support for decisions should include appropriate current (within the last 3 years) or foundational, peer reviewed, and professional research.
v. You are required to submit this homework to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.
Directions:
Write a paper (1,250 to 1,500 words) that addresses the segmentation and target marketing opportunities in the Eli Lilly case study. Include the following in your paper:
i. A discussion of the market segment opportunities in the case study.
ii. A discussion of the target market opportunities in the case study.
iii. A discussion of potential strategies for engaging these opportunities while mitigating risk.
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.