Problem: Digital Customer Experience
Choose a company case study where the customer experience has been transformed by digital technology. An example might be creating a new or improved mobile application, a digital portal for self-serve order management, increasing sales, or improving brand awareness.
Provide the following information:
1. Company Overview
2. Description of the business situation that prompted the need for transformation. What problem were they solving?
3. Description of the technology they used to implement the transformation.
4. Challenges that they faced and how they overcame them.
5. Benefits of the initiative
6. References