Assignment:
1. Write a Creative Brief for a campaign of your choice. Choose a brand you admire and would like to learn more about. For this assignment, imagine you are the account manager for the campaign. What creative brief would you write that would result in the campaign you have chosen?
2. You must follow one of the two styles described in your text, located in Chapter 10 (pg. 309-10 in my text). To organize your Creative Brief,use headingsfrom the style in your text.
3. For your midterm heading, include: name of brand,link to campaign or ad, and your name.
4. The length should be one to two pages, single-spaced.