Term Paper Homework: Public Relations Management
Length: 10 to 13 pages.
To show mastery of the concepts of excellence in public relations from a management context, you will write a comprehensive term paper which serves as your "final exam" for this course. The title of your paper is:
The Relationship Between Public Relations Excellence and Management in Organizations
You may include a subtitle to distinguish an aspect of this broad subject; however, it is expected that the basis of this paper is grounded in the Manager's Guide to Excellence in Public Relations and Communication Management, written by Dozier, Glen, Larissa and James Grunig, 1995. This book is a detailed report on seminal research on the relationship of public relations professionals and organizational management. It is expected and required that all graduate students read this book and use it as the centerpiece of their graduate paper.
Grounded in the Manager's Guide to Excellence in Public Relations and Communication Management, written by Dozier, Glen, Larissa and James Grunig, 1995. This book is a detailed report on seminal research on the relationship of public relations professionals and organizational management. It is expected and required that all graduate students read this book and use it as the centerpiece.
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.