In the role of a health care manager, for the final project you will develop and write a comprehensive marketing and communication plan for your fictitious health care organization. The final project will be divided into four parts:
Health Care Organization Profile
Communication Plan
Marketing Plan
Community Collaboration Plan
Part 1, "Health Care Organization Profile," should include the following components:
Name and type of health care organization (stand-alone, multifacility, multicampus, community-based, etc.).
Mission, vision, and goals
Bed number
Type of services provided
Volumes
Quality indicators
Financial performance indicators
Human resource challenges
Diversity issues
Community population statistics