Writing a 5-page (1500-words) document is possible if you follow these tips:
Developing Business Idea
1. Format this is a BUSINESS REPORT format (Title Page; Table of Contents, Executive Summary; Body Sections); Conclusion; Appendices; and References).
2. Dedicate a half-page to the EXECUTIVE SUMMARY (This is essentially frames your approach, what you found, and what your conclusions are). In some ways, think of this as your 'pitch' to the reader.
3. HOW MANY PAGES?!! Look to the five (Task) questions. Think of these as roughly a page each when you are writing. You may choose to reduce or elaborate on some questions given the weighting of assessment on each.
4. Let's look at the ORDERING OF THE SECTIONS (or task questions). As I said in the recorded briefing on the assignment, you might choose to change the order of addressing the questions so that the sections run as Q1 (Customer/market problem), then Q 2 (Argue the benefits of your idea to solve the problem), then Q5 (Feasibility) followed by Q3 (Business Model) then Q 4 (Critical Success Factors). I think this arrangement has a logic to it that flows better. Please listen to my recorded briefing if you haven't already done so (it's in the Assessment 2 folder).
5. Use APPENDICES to provide additional depth on aspects that you have discussed in the five task questions. This means you will have an appendix for the Business Model, one for the Feasibility Screen (there are two pages uploaded to the Assessment 2 tab that you can print out, write on, scan, and include in the one document), and one that comprises a page each for the respective contributions from members on your team (more about this below). And others that you think support the points you make in your discussion (such as the market problem or consumer research).
6. Looking now to Part B on the QUALITY OF CONTRIBUTION AND COLLABORATION of each member of your team (do not include one for yourself; your team mates will write one on your contribution). To be effective, the marking rubric you use for this (in the Assessment 2 folder) needs to include your WRITTEN EXPLANATION of why you have given that team member a particular score on each of the three criteria. This is important and will guide the markers in assessing this aspect of your submission. If you only tick the box but don't provide the narrative to support your evaluation, there will be no marks for you. Remember, this Part B evaluation is worth 30%. Fair enough?
And some MORE GOOD NEWS! For THIS assignment, the word length DOES NOT INCLUDE the following:
1. Title page
2. Executive Summary
3. Conclusions
4. Appendices
5. References