Write a brief essay on the dual topic of the Facebook Beacon controversy and the "Anonymous" hacking controversy. Be sure to include in your discussion your own critical, analytical opinion on which of the two cases you believe poses the greatest threat (if any) to society and which one you believe is more morally and ethically offensive or challenging. What do you believe should be done to resolve these issues? What impact do you believe these issues have on the business bottom line? Make sure to explain the reasoning behind your opinions, exactly why you are taking a certain position on an issue, and to support your analysis with substantive research.