Write a book review of why things catch on by jonah berger


Contagious: Why things Catch On by Jonah Berger, Simon and Schuster, 2013 Book Review

Format:
Two page
Single Space
10 Points Font
APA bibliography citation as the title of the essay

Content:

Central Theme-indentify author's main lesson/argument- what is the author trying to teach us.

Critical Analysis-evaluate the lesson/argument-strengths/weakness- considering pointing to a frame of reference in your own life.

Main Takeaway-so what and now what? How do we best apply the knowledge from this book?

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