Marketing Product
Write a 700- to 900-word paper that identifies each link in the supply chain and the purpose and value in each. For example, if the shoe industry were to be chosen, the supply chain might look something like:
Manufacturer:
plans the product mix
designs the shoes
determines the materials
makes the shoes
advertises the shoes
ships in bulk to middlemen
Distributor:
receives shipment from manufacturer
establishes relationships with retailers
extends credit to retailers
breaks down from bulk quantities to smaller cases
ships product to retailers
Retailer:
displays the shoes
advertises to drive consumers into the store
determines product selection
pays salespeople to help the consumer decide
processes the transaction
transfers possession to the consumer