Assignment
Write a 3 page analysis paper addressing an ethical violation business and industry sector covered in the textbook, you may propose it to the professor. You may do a case study, but need to clearly define and address what it means, not just the facts of the case. Your paper should include:
1. The ethical challenges presented by the scenario/situation (focus on 1 or 2 of the most significant challenges)
2. How these challenges should be addressed based on the PRSA Code of Ethics
3. The impact on the company/organization if management followed the code - or if management ignored the code
4. The impact on the industry - short or long-term; localized to the organization, or wide-spread (ex: impacts policy or legislation)
5. The strategic role the PR professional can or should play in this scenario: To advise/counsel? To be quiet and just listen? To develop a plan? To educate management on ethics? To quit and find a different job? (These are just ideas to get you started.)