Write 8-15 page marketing plan for the product or service for the barber shop that is named below. The minimum of 8 pages is perfect. I attached any example of the format needed.
King Street Barbershop is located in Kingsville, Texas. The barbershop is under new management and is looking revamp its image. The owner, Joel Gant, has been a barber in Kingsville for 30 years. King Street Barber Shop prides itself on the variety of services they provide. Some of the services include: hot shaves, flat tops, designs, and classic cuts. Clients of all ethnicities and hair textures are always welcome. King Street Barbershop does walk-ins only and is open until 8pm on Thursdays. Mr. Gant is looking to retain his current loyal customers as well attract new customers. King Street Barbershop's goal is to provide the ultimate barbershop experience while staying true to their 'old school' barbershop vibe. There are a lot of great target markets in Kingsville, one being Texas A&M University Kingsville(TAMUK) located one mile from the barbershop. Another opportunity is the Naval Air Station which brings a lot military families to Kingsville Target Market Demographics:
- Texas A&M University Kingsville was chartered in 1925 and is the oldest running university in South Texas. TAMUK brings in a lot of diversity to the Kingsville community, with students from 35 states and 43 countries. TAMUK's population is approximately 8300 students. The male and female population is split evenly with 53% being male and 27% being female. Ethnically, the demographics reflect that region of Texas, 62% Hispanic, 27% white, and 5% black (About Texas A&M University-Kingsville).
- The Naval Air Station population is approximately 2500 officers and personnel.
Marketing Strategy
- Athletic Sponsorships
- Newspaper Ads
- Flyers and Handouts.