Company name : Alaska Airline
1) Choose a specific customer group (target market) for your organization. Describe the marketing mix (4 Ps) and demonstrate how the 4 Ps are viewed by the customer (4 Cs). In some cases, you may have to choose a specific product group within the organization (e.g., Xbox vs. Office)
2) Would you say that your organization is socially responsible and demonstrates the Social Marketing Concept? Provide a couple specific examples to support your conclusion.
3) Does your organization engage in Global Marketing? How?