Problem
Would it be a viable alternative to produce the product internally and lower the price to achieve the increase in sales volume? To aid in answering this question, you are required to provide an analysis of the impact on profitability that would occur if the company continued to produce the product internally, lowered the price by 5%, and had an increase in unit sales of 15%, compared to if the company continued to produce the product internally and did not change the price (and so, do not assume a change in unit sales). Discuss your analysis.