Within the food service industry? (restaurants that serve meals to? customers, but not just fast? food), find examples of firms that have sustained competitive advantage by competing on the basis of? (1) cost? leadership, (2)? response, and? (3) differentiation. Cite one example in each? category; provide a sentence or two in support of each choice.
?(?Hint: A: ?"99¢ ?menu" is very easily copied and is not a good source of sustained? advantage.)
Choose the correct example of differentiation and its explanation below.
A. Fine dining restaurants comma as they have almost the same menu and service.Fine dining restaurants, as they have almost the same menu and service.
B. Institutional food services comma such as Sodexho comma as they offer food delivery to college campuses.Institutional food services, such as Sodexho, as they offer food delivery to college campuses.
C. Institutional food services comma such as Sodexho comma as they get their contracts by being low bidder to provide service.Institutional food services, such as Sodexho, as they get their contracts by being low bidder to provide service.
D. Fine dining restaurants comma as they are full service restaurants with specific dedicated meal courses.Fine dining restaurants, as they are full service restaurants with specific dedicated meal courses.
Choose the correct example of cost leadership and its explanation below.
A. Family style restaurants comma as they have a playground or seating area for children.Family style restaurants, as they have a playground or seating area for children.
B. Institutional food services comma such as Sodexho comma as they offer food delivery to college campuses.Institutional food services, such as Sodexho, as they offer food delivery to college campuses.
C. Institutional food services comma such as Sodexho comma as they get their contracts by being low bidder to provide service.Institutional food services, such as Sodexho, as they get their contracts by being low bidder to provide service.
D. Family style restaurants comma as food is often served on platters and the diners serve themselves.Family style restaurants, as food is often served on platters and the diners serve themselves.
Choose the correct example of response and its explanation below.
A. Family style restaurants comma as food is often served on platters and the diners serve themselves.Family style restaurants, as food is often served on platters and the diners serve themselves.
B. Catering firms comma as they have the best cheap meals.Catering firms, as they have the best cheap meals.
C. Catering firms comma as customers pick the menu comma time and date.Catering firms, as customers pick the menu, time and date.
D. Family style restaurants comma as they have a playground or seating area for children.Family style restaurants, as they have a playground or seating area for children.