Discussion Board
Assignment Overview
Type: Discussion Board
Unit: Decision Making in the Simulation
Deliverable Length: 300 words
View objectives for this assignment
Assignment Details
Assignment Description
Primary Task Response:Within the Discussion Board area, write 300 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.
Reflecting on your learning in the MBA program, section 4.2 of the CapSim Team Member Guide, and Pettus, Chapters 5 and 6, identify and explain the value of a marketing strategy that could lead to market dominance for your product and/or company. What decisions are you considering in Practice Round 1 to maximize your market share? Discuss your approach in terms of the marketing mix variables.
Include in your assessment:
- Your approach to each of the marketing mix variables (product (R&D), price, place, and promotion)
- Approach to growth in terms of market penetration, development and product development as discussed by Pettus in Chapter 6.
- How your strategy can be achieved through CapSim decisions
Responses to Other Students: Respond to at least 2 of your fellow classmates with at least a 100-word reply about their Primary Task Response regarding items you found to be compelling and enlightening. To help you with your discussion, please consider the following questions:
- What did you learn from your classmate's posting?
- What additional questions do you have after reading the posting?
- What clarification do you need regarding the posting?
- What differences or similarities do you see between your posting and other classmates' postings?