1. With relationship marketing, customers can develop social relationships with their service providers, which makes it less likely that they will switch to a competitor.
A. TRUE
B. FALSE
2. For the organization, relationship marketing increases customer purchases, lowers costs and creates free word-of-mouth advertising.
A. TRUE
B. FALSE
3. There is no way to calculate the relationship value of a customer.
A.TRUE
B.FALSE
4. The four-tiered system for measuring customer profitability uses usage segmentation.
A:TRUE
B:FALSE