1. With a complete set of customer needs and wants in hand, a company is able to accomplish which of the following?
a. discover hidden segments of opportunity
b. determine which needs are underserved and overserved
c. determine the demographics of the target market
d. test concepts for their ability to get a job done in advance of their development
e. A,B, and D
2. To prevent disintermediation, distributors should
a. contact potential customers, promote products, and seek orders
b. assume business risks in the ownership of the inventory that can be deteriorate or become obsolete
c. physically transport product to customers
d. add more value than the cost of providing their services
e. all of the above