This assignment is to write a chapter summary for the following book:
Advertising Creative: Strategy, Copy, and Design, 4th edition; Alstiel, T. & Grow, J. Sage Publications, Los Angeles: 2017, ISBN: 9781506315386.
Make sure you got the right version of the book and the chapters topics are the same of what I gave you.
summary for 5 chapters :
ch 2 : startegy and branding: putting a face on a product.
ch 4 : Evolving audience: The Time They are A changin'.
ch 7 : Campaigns: synergy and integration.
ch 8 : Copy basics: get their attention and hold it.
ch 9 : Print: writing for reading.
Each chapter summary should have the following:
3 paragraphs ,
5 sentence per pargraph
1st paragraph : overview ,what is the chapter about?
2ed paragraph : how ,why and when?
3rd paragraph : your personal opinion