Problem: Video Analysis
Using the company you selected for your Course Project, write a 1 page summary that answers the following questions.
• Will you use an intensive or selective channel strategy and why?
• How many channel levels will you use and why (i.e., 0, 1, 2, 3, mixed)?
• Will you use a push strategy that is forecast driven or a pull strategy that is demand driven and why?
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.