Assignment
Marketing at Tim's: At Tim's Coffee Shoppe, Tim is considering selling breakfast quiches (eggs and cheese baked in individualized pie shells) from a local baker and fruit smoothies at his store.
• Will these products fit with his existing market? Explain why it is or is not a good fit using marketing mix terminology (citing references if needed).
• Then go into Tim's Coffee Shop and look at the menu board and see if you have any recommendations for better signage.
For background on marketing go to this article by Daley (2010) in Entrepreneur Magazine.
Daley, J. (2010, February, 12). Waiter, bring me a fresh idea: 10 strategies that are working in the tough economy. Entrepreneur.