Problem: Targeting Your Audience during a Global Pandemic
• Research a company and provide a YouTube Video that depicts the company's shift in target marketing due to the pandemic.
• How did the company employ e-commerce and the use of social media before and in response to the pandemic?
• Was it successful in responding to the impact initially experienced by the pandemic?
• Will the company continue to use this strategy post-pandemic?
• Do you believe the buys will change their purchasing patterns post-pandemic? Why or Why Not?
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.