Assignment task: Porsche passport program allows consumers to subscribe via a phone app to a range of vehicles for a fixed monthly fee. Your chosen Porsche is delivered to your house with insurance and maintenance as well as unlimited miles and flips to other models included. Companies such as Porche are increasingly using digital technologies to circumvent distributors and enter into direct relationships with their end-users. These direct-to-consumer offers threaten the very livelihood of traditional channel partners who historically have owned the customer relationship. With digital transformation, will the role of car dealers become obsolete in the auto industry?